01The beginnings · 11 min readThe Story Behind the Story
Most of us live our lives admiring one of a number of people. Perhaps, that is a father a mother or a family member, maybe it is a professional athlete or actor, or an accomplished musician. The list goes on and on but the fact of the matter is we all admire somebody! Now no matter whom that person is that you might admire, they all have one thing in common they didn't master their expertise overnight, and in most cases this person worked to master the expertise their whole lives beginning as a child. Certainly our recognition and respect for passion, hard work, perseverance is in part the reason we admire such individuals.
As I reflect back on the evolution of AA it was also created through these same means. Before I could walk I was lucky enough to have a Dad that loved sports and his Dad loved sports and in his youth actually faced the legendary fireballer Hall of Fame pitcher "RAPID" Bob Feller. This being said I found myself at ball games at Chavez Ravine "AKA" Dodger Stadium watching ball games before I could walk and when I wasn't at the ballpark my Grandfather was sharing stories about sports. So for my earliest days I received a wealth of education on sports and I embraced this with a passion.
I played baseball, basketball, soccer all year long. I wanted to play football as well but my parents decided for a number of reasons the other sports consumed more than enough of mine and their time. When I wasn't playing sports I was collecting sports cards and constantly reading about sports in the newspaper or books about sports. You could certainly say I was becoming obsessed with sports. Before my teen years I really became passionate about collecting not only cards but memorabilia. I was lucky enough between my parents and grandparents to have people who supported my passion and in turn provided me with this passion to evolve, perhaps going to the First National Sports Collectors Convention at the Marriott (Los Angeles Airport), meeting Mickey Mantle getting his signature and seeing memorabilia such as autographed items and 1933 Goudey Baseball cards of "The Bambino" and "Iron Horse"!
You could say this experience pushed me completely over the edge and made my life all about collecting. The next steps in this evolution occurred when my family would take me to ball games at Dodger Stadium and Angel Stadium and at first I would just get my autograph book signed on Sundays before the games when the players were available to sign. But since I collected baseball cards I soon figured out the accessibility to the ball players after the games so my family God Bless them would wait with me for several hours after the games for the ballplayers to come out. In those days at Dodger Stadium the bus (visiting team) would actually drive right onto the field and park right outside the dugout but a lot of players before that it was Los Angeles either chose to drive their own cars to the park or visit with family members right there in the stands where we had full access to getting their signatures, and believe you me I made this a consistent and ongoing goal.
The thing is when you're driven by passion like I was nothing ever stopped anything, because I was thinking 24 hours a day 7 days a week of how I could get those signatures! I must tell you when you would see such players like "The Cobra" Dave Parker, or Willie Stargell etc, and they didn't walk through the stands they just got on the bus. So I had no access to their signature it bothered (believe you me if a game started at 2 P.M. I got there as soon as the gates to the stadium opened and I waited and screamed for every player to come over and sign until the ushers finally escorted me out of the area just before the game started, and as mentioned we waited after the game until the lights were being turned off at the stadium and the ushers made us leave.
I said to myself - How can I get those guys that never came out before the game or walk through the stands after? I mean I would lay in bed at night trying to figure out a solution. One night it dawned on me. I could follow the team bus back to the team hotel. Only problem was I didn't drive and I knew it would be a hard sell on my family who was by this point already pretty tired of waiting several hours after games and then having to drive back home which took another hour. Again by the Grace of God and my persuasive nature I convinced my Grandfather to follow the team bus back to the team hotel.
Once I had figured this out it opened up you could say a whole new world and certainly the complete accessibility to getting signatures I had only dreamed of previously. Another anchor that also created accessibility and enhanced my autograph collection substantially was Spring Training. In those days before Arizona, California's Angels with the likes of Reggie Jackson, Don Baylor etc. spent half of February and all of March in Palm Springs Ca. preparing for their upcoming season. What made this a unique situation was that all the other teams in what was known as the Cactus League were located five hours away from the Angels in either Phoenix or Tucson region of Arizona.
So all those ball clubs would make road trips to Palm Springs and stay at motor lodges for two game series with the Angels. Spring training offered opportunities I could have only dreamed of previously. This is where I realized I could also acquire game used memorabilia such as bats that the players used. One day I was at the stadium early and Bob Boone the Angels catcher was taking batting practice and he broke his bat on the way back to the dugout to get a replacement. I asked him to sign but instead he handed me his cracked bat, and as they say "The rest is history" in fact with me it was always "what else can I do?" So I started making friends with bat boys and other clubhouse personnel and now I have an inside track to just about anything a collector like myself could imagine.
Don't get me wrong one hand washed the other, these were relationships that lasted for years and were highly instrumental in years of successful collecting. While in High School I came up with an idea that I recognized was most likely going to be next to impossible to convince my parents to accept. There was a month in Spring Training in Florida's "Grapefruit League" (see while there were around 6 teams in Arizona, the Grapefruit League was the mother load it had 20 teams, so the only way I was going to be able to overcome my parents concerns and miss school was to show them that my grades were exceptional and that they wouldn't slip even by missing this time in school.
I mean getting signatures is an art in persuasion. That is you often must convince players to sign, you often must convince security personnel etc. So I was already mastering the art of persuasion and after diligently working on my parents for over a year they agreed to let me go to Florida. At this point you are probably asking - who's and how is a 16 year old going to go to Florida with? Well since I had already gone to Arizona for Spring Training with you could say a mentor and a friend who was ten years older than me, he had introduced me to one of the legends in the autograph field.
They grew up together, went to school together so he was also 10 years older than me. This trip to Florida was what you could say was a working trip during all waking hours of the day. We literally did not miss an opportunity to get a signature. I mean we visited retired players homes. The legendary Doc Gooden had just broken into the big leagues; we went to his parents' house and there he was right outside washing his new Porsche. The stories are endless, and I will share more later. Outside of sleep it was all autographs! I guess in many instances on this trip my collection grew to a level which I couldn't imagine and while that blew my mind I actually, while not realizing it, was even receiving something more valuable.
So since we are talking baseball I will give you a baseball analogy. Imagine if you were new to the game and you wanted to excel in the game and you had the opportunity to hang out with Derek Jeter for a month and he was willing to share all his insights with you. Well guess what that's what I was blessed with through my friend that I spent a month with in Florida. You could say I was a sponge and every day and night I listened to his stories and picked his brain. By the time this trip was over I was prepared to conquer the world of NFL, NBA, NHL, and music and celebrity autographs.
The reason being as I had been obsessed with signatures through the standpoint of collecting I was lucky enough to encounter this friend who took this obsession to a whole different level which I didn't realize was possible. You could say he had the map to all the hidden treasures and he shared those details completely with me. On a closing note he happened to mention President Ronald Reagan and the fact that he went to church services regularly at 8:00 AM Mass by a church in Bel Air every Sunday. It would probably be fair to say that President Reagan played a significant role in the founding stages of what this great collection/enterprise would eventually become.
See my friend was correct: Ronald did attend church weekly and he was a kind and gracious man who after services held a rope and his Secret Service personnel signed autographs for all that wanted his signature. I suppose you could say I have always been blessed with the mentality "what can I do next, what item would be more desirable than the last to have signed."
As a result over a several month period I was able to have RR sign footballs with the inscription "win one for The Gipper," memorabilia, photos—you name it. Again I mentioned you could say RR played a significant role in the early evolution of my enterprise. The reason this came to fruition was in the early days of the hobby the premier publication for autograph collectors was called Sports Collectors Digest. I of course read this religiously and actually it paid dividends in enhancing my knowledge of the hobby. At the back of this magazine a prominent memorabilia company ran a full page ad which happened to include a few pieces of signed Reagan memorabilia such as baseballs.
These baseballs were offered at $1,200! Considering I had an inside track on such items I developed a relationship with these heavyweights who soon turned me on to others such as myself and made suggestions as to others celebrities that would be worthwhile to obtain. The beauty was that at this time we had the Los Angeles Lakers with Dr. Buss, Marcus Allen and owner Al Davis providing me full access (for signatures) in the Los Angeles Basin (Westchester). We had the Lakers with Kareem, Magic, practicing at Loyola University, and hockey was becoming extremely fashionable with "The Great One" Wayne Gretzky joining the Kings and whether they practiced at the Ice Rink in Culver City or The Fabulous Forum in Inglewood the access was wonderful.
But not only the access was wonderful almost all the athletes were incredibly gracious and the amount of signatures which I was able to obtain you could say was obscene! (Let's not forget I grew up with the movie Wall Street and Gordon Gekko's famous quote "Greed, for lack of a better word, is good.") You could say I embraced this concept and soon I was able to create an army of autograph obsessed, which I mean by this I searched out young and hungry people that I could tell had a passion for the adrenaline rush that came with the hunt of getting a signature.
I took them under my wing and instilled in them all the tricks of the trade and created a loyal army that knew I had their back and they had mine. We travelled nearly 365 days a year throughout the greater Los Angeles basin and throughout the rest of the U.S.A., discovering each and every avenue of building a massive collection of autographs. This went on for over 30 years and even as times changed we evolved with those changes and continued to successfully obtain signatures directly from movie stars, sports stars, celebrities. I hope you enjoyed this history of how an empire has been created.
There are so many unbelievable stories to tell and experiences that are certain to blow your minds. Please check back regularly as I plan to share them.
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